Surfing to School: the electronic reconstruction of institutional identities

Educational use of the Internet forms one of the cornerstones of Labour government policy, primarily via the construction of the 'National Grid for Learning' which aims to connect every school in the UK to the Internet by 2002. In this paper we report on the extent to which schools are already buying into information and communi- cations technology (ICT) and in particular the Internet, effectively examining the foundations upon which the Learning Grid is being constructed. Via an empirical study of 150 current school websites we will argue that schools adopt a variety of approaches to the Internet and Worldwide Web depending upon the technological and institutional capital of the school, and that far from being utilised solely for educational purposes, the Internet provides an additional tool through which schools seek to reaffirm or reconstruct their existing institutional identities with varying levels of success. The paper concludes by adopting a semiotic framework for analysing the differential use of the Internet by

[1]  J. Wise,et al.  Exploring Technology and Social Space , 1997 .

[2]  P. Cowan,et al.  The State Schools Book: a critique of a league table , 1996 .

[3]  Jane Kenway,et al.  Reality bytes: Education, markets and the information superhighway , 1995 .

[4]  S. Ball,et al.  Markets, choice, and equity in education , 1995 .

[5]  F. Webster Theories of the Information Society , 2015 .

[6]  P. Knight Secondary Schools in Their Own Words: the image in school prospectuses , 1992 .

[7]  Neil Selwyn,et al.  'Gilding the Grid': The marketing of the National Grid for Learning , 1999 .

[8]  S. Ranson Theorising Education Policy , 1995 .

[9]  N. Selwyn A grid for learning or a grid for earning? The significance of the Learning Grid initiative in UK education , 1998 .

[10]  A. Giddens Modernity and Self-Identity: Self and Society in the Late Modern Age , 1992, The New Social Theory Reader.

[11]  B. Ackerman,et al.  Social Justice in the Liberal State , 1982 .

[12]  John Fitz,et al.  ‘Between a Rock and a Hard Place’: diversity, institutional identity and grant‐maintained schools , 1997 .

[13]  Krishan Kumar From Post-Industrial to Post-Modern Society: New Theories of the Contemporary World , 1995 .

[14]  Norbert Wiley The Semiotic Self , 1994 .

[15]  D. Bell The Coming of the Post-Industrial Society , 1973 .

[16]  Chris Bigum,et al.  New education in new times , 1994 .

[17]  Mark Gottdiener,et al.  Postmodern Semiotics: Material Culture and the Forms of Postmodern Life , 1996 .

[18]  H. Bradley Parental Choice of Schools in an Area Containing Grant‐maintained Schools , 1996 .

[19]  Roland Barthes,et al.  3. Semiology and the Urban , 1986 .

[20]  Rob Shields,et al.  Cultures of Internet: Virtual Spaces, Real Histories, Living Bodies , 1996 .

[21]  Luciano Floridi,et al.  Internet: Which Future for Organized Knowledge, Frankenstein or Pygmalion , 1995, Int. J. Hum. Comput. Stud..

[22]  Gerald Jay Sussman,et al.  Communication, Technology, and Politics in the Information Age , 1997 .

[23]  Neil Selwyn The Continuing Weaknesses of Educational Computing Research , 1997, Br. J. Educ. Technol..

[24]  Norbert Wiener,et al.  The human use of human beings - cybernetics and society , 1988 .

[25]  Anthony Hesketh,et al.  Secondary school prospectuses and educational markets , 1998 .

[26]  R. Nozick Anarchy, State, and Utopia , 1975, Princeton Readings in Political Thought.