论文信息 - Advertising on the Internet

Advertising on the Internet

Analizira se korpus reklamnih tekstova s hrvatskih internetskih stranica. Reklame se grupiraju tematski s obzirom na virtualni prostor, identitet i prikazivanje tjelesnosti. Naglasene su opce osobine reklamnoga diskursa te su izdvojene pojedine specificnosti reklamiranja na Internetu.

Željka Đapić Kranjac | Gordana Čupković | Gordana Čupković

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