On digital theorizing, clickbait research, and the cumulative tradition

The pursuit of novel and indigenous digital theories is a thought-provoking call by Grover and Lyytinen. Such a piece is direly needed, and we hope it will spark a reinvigoration of the field. However, despite its many merits and our alignment with its message, we have two comments or caveats for readers of their piece. These are—a) a need to re-emphasize the value of attending to the cumulative tradition in our pursuit of digital theorizing, and relatedly b) an unreflective reading of the paper may risk mobilizing IS scholarship towards clickbait research. We further highlight three anchors that future scholarship can consider in attending to these issues a) problematization anchor, b) implications anchor, and c) boundary-spanning anchor. With these points, we add more volume to amplify the message of G&L and offer suggestions for pursuing innovative digital theories that go beyond ephemeral theorizing.