The Dynamics of Mass Communication
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Part 1: The function and nature of mass communication systems: communication - mass and other forms uses and functions of mass communication the global village - international and comparative mass media systems. Part 2: The print media: history of the print media structure of the newspaper industry structure of the magazine industry structure of the book industry. Part 3: The electronic media: history of radio and recording, structure of the radio industry, structure of the recording industry, history of film and television, history of the motion picture industry structure of the television industry. Part 4: Special mass media professions: news gathering and reporting the structure of the public relations industry the structure of the advertising industry. Part 5: Regulation of the mass media: formal controls - laws, rules, regulations informal controls - ethics, codes, self-regulations, and external pressures. Part 6: Mass media audience: audience characteristics and patterns of use mass media feedback systems. Part 7: The social impact of mass communication: effects of mass communication on knowledge of attitudes the effects of mass communication on behaviour. Part 8: Mass communication and the future: mass media in the future.