On merging, purging and privacy

With this issue, we start the second year of the Journal. In reflection, the first year has been a good one. We've had the advantage of excellent authors with interesting and stimulating articles, a solid Editorial Review Board which has helped improve and sharpen the editorial content, a supportive and understanding Board of Directors of the Direct Marketing Educational Foundation and, in particular, Dick Montesi andJohn Yeck. So, our thanks go out to all of you for what you have done to make JDM the publication it is today. We appreciate your help and support. With this issue of the Journal we also welcome the subscribers of the Journal of Direct Marketing Research. Last fall, the DMEF Board agreed to purchase the subscriber base ofthe]ournal ofDirect Marketing Research, which Bernard Silverman had established. The belief was that one journal could better serve the scholarly and research needs of the direct marketing community than through split efforts. So, with this issue, the subscribers ofJDMR start receiving the Journal of Direct Marketing. Welcome. We solicit your support and comments in making