The intensity of motivation.

INTRODUCTION 109 POTENTIAL MOTIVATION AND MOTIVATIONAL ROUSAL 110 Potential Motivation 110 Motivational Arousal 111 EVIDENCE ON THE JOINT EFFECTS OF POTENTIAL MOTIVATION AND IFFICULTY 111 Effects on Cardiovascular Reactivity 111 Intended Effort 1 ! 6 Behavioral Effects 117 Subjective Appraisals of Motivational Factors 121 CONCLUSIONS 129 ACKNOWLEDGMENTS 129

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