Integrating Habit into UTAUT: The Chinese eBay Case

Technology acceptance has received considerable attention in the Information Systems (IS) lit-erature. Accordingly, a number of theories and models have been advanced to explain technol-ogy acceptance. Recently, the Unified Theory of Acceptance and Use of Technology (UTAUT) has been put forward on the basis of integrating eight technology-acceptance models. The de-velopers of UTAUT have suggested that future research should extend UTAUT by integrating habit into it in order to increase the explanatory value of UTAUT. To date, we have found no studies that have attempted to integrate habit into UTAUT. As a step in remedying this gap in the literature, we first developed such an integrated model and then tested it (N = 180). Our results support the integration: the extended UTAUT provides better explanatory value than UTAUT without habit. Implications for research and practice are suggested based on the findings.

[1]  Ana Ortiz de Guinea,et al.  Why break the habit of a lifetime? rethinking the roles of intention, habit, and emotion in continuing information technology use , 2009 .

[2]  Jian-Liang Chen,et al.  The effects of education compatibility and technological expectancy on e-learning acceptance , 2011, Comput. Educ..

[3]  Magid Igbaria,et al.  Computer anxiety and attitudes towards microcomputer use , 1990 .

[4]  Jijie Wang,et al.  Information technology (IT) in Saudi Arabia: Culture and the acceptance and use of IT , 2007, Inf. Manag..

[5]  Rajiv Kishore,et al.  How robust is the UTAUT instrument?: a multigroup invariance analysis in the context of acceptance and use of online community weblog systems , 2006, SIGMIS CPR '06.

[6]  Fred D. Davis.  Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology , 1989, MIS Q..

[7]  K. Ruyter,et al.  An assessment of value creation in mobile service delivery and the moderating role of time consciousness , 2007 .

[8]  Tao Zhou,et al.  Integrating TTF and UTAUT to explain mobile banking user adoption , 2010, Comput. Hum. Behav..

[9]  L. G. Tornatzky,et al.  Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings , 1982, IEEE Transactions on Engineering Management.

[10]  B. Verplanken,et al.  Habit, information acquisition, and the process of making travel mode choices , 1997 .

[11]  Moez Limayem,et al.  The Role of Habit in Information Systems Continuance: Examining the Evolving Relationship Between Intention and Usage , 2005, ICIS.

[12]  B. Verplanken,et al.  Reflections on past behavior: A self-report index of habit strength , 2003 .

[13]  Naresh K. Malhotra,et al.  Research Note - Two Competing Perspectives on Automatic Use: A Theoretical and Empirical Comparison , 2005, Inf. Syst. Res..

[14]  M. Krohn,et al.  Theoretical Integration in the Study of Deviance and Crime: Problems and Prospects. , 1990 .

[15]  Xinran Y. Lehto,et al.  Adoption of Mobile Technologies for Chinese Consumers , 2007 .

[16]  Viswanath Venkatesh,et al.  Predicting Different Conceptualizations of System Use: The Competing Roles of Behavioral Intention, Facilitating Conditions, and Behavioral Expectation , 2008, MIS Q..

[17]  Naresh K. Malhotra,et al.  Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research , 2006, Manag. Sci..

[18]  J. Morahan-Martin,et al.  Incidence and correlates of pathological Internet use among college students ? ? Portions of this pa , 2000 .

[19]  Deborah Compeau,et al.  Social Cognitive Theory and Individual Reactions to Computing Technology: A Longitudinal Study , 1999, MIS Q..

[20]  Omar El Sawy,et al.  Building an Information System Design Theory for Vigilant EIS , 1992, Inf. Syst. Res..

[21]  Gordon B. Davis,et al.  User Acceptance of Information Technology: Toward a Unified View , 2003, MIS Q..

[22]  Bourdon Isabelle,et al.  Towards an Understanding of Knowledge Management Systems - UTAUT Revisited , 2009, AMCIS 2009.

[23]  LimayemMoez,et al.  How habit limits the predictive power of intention , 2007 .

[24]  Wynne W. Chin,et al.  Factors motivating software piracy: a longitudinal study , 2004, IEEE Transactions on Engineering Management.

[25]  Moez Limayem,et al.  Force of Habit and Information Systems Usage: Theory and Initial Validation , 2003, J. Assoc. Inf. Syst..

[26]  Conrad Shayo.  Information Technology Adoption , 2010 .

[27]  Detmar W. Straub,et al.  Validation in Information Systems Research: A State-of-the-Art Assessment , 2001, MIS Q..

[28]  B. Verplanken.  Beyond frequency: habit as mental construct. , 2006, The British journal of social psychology.

[29]  Detmar W. Straub,et al.  Validating Instruments in MIS Research , 1989, MIS Q..

[30]  Moez Limayem,et al.  How Habit Limits the Predictive Power of Intention: The Case of Information Systems Continuance , 2007, MIS Q..

[31]  Vincent S. Lai,et al.  Prediction of Internet and World Wide Web usage at work: a test of an extended Triandis model , 2000, Decis. Support Syst..

[32]  I. Bourdon,et al.  Towards an Understanding of Knowledge Management Systems - UTAUT Revisited , 2009, AMCIS.

[33]  Ronald L. Akers,et al.  Criminological Theories: Introduction and Evaluation , 1994 .

[34]  Julian L. Simon,et al.  Resampling: A Tool for Everyday Statistical Work , 1991 .

[35]  Sammy W. Pearson,et al.  Development of a Tool for Measuring and Analyzing Computer User Satisfaction , 1983 .

[36]  Christer Carlsson,et al.  Adoption of Mobile Devices/Services — Searching for Answers with the UTAUT , 2006, Proceedings of the 39th Annual Hawaii International Conference on System Sciences (HICSS'06).

[37]  D. Gefen,et al.  Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services , 2004 .

[38]  Suha AlAwadhi,et al.  The Use of the UTAUT Model in the Adoption of E-Government Services in Kuwait , 2008, Proceedings of the 41st Annual Hawaii International Conference on System Sciences (HICSS 2008).

[39]  Vishanth Weerakkody,et al.  Investigating the Adoption of eGovernment Services in Qatar Using the UTAUT Model , 2009, AMCIS.

[40]  MaryEllen C. Sievert,et al.  Investigating computer anxiety in an academic library , 1988 .

[41]  Young-Gul Kim,et al.  Extending the TAM for a World-Wide-Web context , 2000, Inf. Manag..

[42]  Moez Limayem,et al.  What makes consumers buy from Internet? A longitudinal study of online shopping , 2000, IEEE Trans. Syst. Man Cybern. Part A.

[43]  Scott B. MacKenzie,et al.  Common method biases in behavioral research: a critical review of the literature and recommended remedies. , 2003, The Journal of applied psychology.

[44]  Hengdong Yang,et al.  The Role of Personality Traits in UTAUT Model under Online Stocking , 2005 .

[45]  I. Ajzen.  Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior. , 2002 .

[46]  B. Verplanken,et al.  Predicting habit: The case of physical exercise ☆ , 2008 .

[47]  Chris Higgins,et al.  Charismatic leadership and user acceptance of information technology , 2007, Eur. J. Inf. Syst..

[48]  Chang Liu,et al.  An Application of the UTAUT Model for Understanding Student Perceptions Using Course Management Software , 2007, Communications of the IIMA.

[49]  Magid Igbaria,et al.  The effects of self-efficacy on computer usage , 1995 .

[50]  S. Schwartz.  Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries , 1992 .

[51]  H C Triandis,et al.  Values, attitudes, and interpersonal behavior. , 1980, Nebraska Symposium on Motivation. Nebraska Symposium on Motivation.

[52]  William Remus,et al.  Graduate students as surrogates for managers in experiments on business decision making , 1986 .

[53]  Amrit Tiwana,et al.  Complementarities Between Organizational IT Architecture and Governance Structure , 2010, Inf. Syst. Res..

[54]  Peter A. Todd,et al.  Assessing IT usage: the role of prior experience , 1995 .

[55]  Kholoud Ibrahim Al-Qeisis.  Analyzing the use of UTAUT model in explaining an online behaviour : Internet banking adoption , 2009 .

[56]  E. Rogers,et al.  Diffusion of innovations , 1964, Encyclopedia of Sport Management.

[57]  Fred D. Davis.  User Acceptance of Information Technology: System Characteristics, User Perceptions and Behavioral Impacts , 1993, Int. J. Man Mach. Stud..

[58]  Stuart M. Speedie,et al.  Factors influencing health information technology adoption in Thailand's community health centers: Applying the UTAUT model , 2009, Int. J. Medical Informatics.

[59]  Xianggui Qu,et al.  Multivariate Data Analysis , 2007, Technometrics.

[60]  Ronald L. Akers,et al.  Criminological Theories : Introduction, Evaluation, and Application , 2000 .

[61]  Jaideep Srivastava,et al.  Impact of social influence in e-commerce decision making , 2007, ICEC.

[62]  C. Fornell,et al.  Evaluating structural equation models with unobservable variables and measurement error. , 1981 .

[63]  Jacob Cohen.  Statistical Power Analysis for the Behavioral Sciences , 1969, The SAGE Encyclopedia of Research Design.

[64]  Harold W. Thimbleby,et al.  Validating the unified theory of acceptance and use of technology (UTAUT) tool cross-culturally , 2007, BCS HCI.

[65]  J. Brug,et al.  Predicting fruit consumption: cognitions, intention, and habits. , 2006, Journal of nutrition education and behavior.

[66]  Wynne W. Chin,et al.  Structural equation modeling analysis with small samples using partial least squares , 1999 .

[67]  B. Verplanken,et al.  Habit, attitude, and planned behaviour : is habit an empty construct or an interesting case of goal-directed automaticity? , 1999 .