From Products and Solutions to End-User Experiences

The traditional way to meet a market demand is to develop a product and sell it to the customers. In some cases all the requirements cannot be addressed with a single product, but a larger system with multiple products is needed. Further, a lot of tailoring takes places to convert these products and systems into solutions that are supposed to meet customer requirements exactly. All of these approaches have been widely used for a long time in mobile communications, and as a result we are surrounded by large amount of products and solutions. But this technology explosion has not necessarily resulted in better customer satisfaction.