Optimal marketing strategy: A decision-making with ANP and TOPSIS
暂无分享,去创建一个
[1] Y. Wind,et al. An analytic hierarchy process based approach to the design and evaluation of a marketing driven business and corporate strategy , 1987 .
[2] Tasadduq A. Shervani,et al. Market-Based Assets and Shareholder Value: A Framework for Analysis , 1998 .
[3] P. Panayides. Logistics service providers: An empirical study of marketing strategies and company performance , 2004 .
[4] Thomas L. Saaty,et al. Decision making with dependence and feedback : the analytic network process : the organization and prioritization of complexity , 1996 .
[5] James W. Kolari,et al. Marketing Strategy Implications of the Miles and Snow Strategic Typology , 1987 .
[6] Anna Kaleka,et al. Resources and capabilities driving competitive advantage in export markets: guidelines for industrial exporters , 2002 .
[7] Robert W. Stone,et al. The assimilation of computer-aided marketing activities , 2001, Inf. Manag..
[8] Heng Li,et al. The analytic network process (ANP) approach to location selection: a shopping mall illustration , 2005 .
[9] Thomas L. Saaty,et al. Diagnosis with Dependent Symptoms: Bayes Theorem and the Analytic Hierarchy Process , 1998, Oper. Res..
[10] Michael Harvey,et al. Classification of industrial services: A model with strategic implications , 1997 .
[11] Linda F. Edelman,et al. Co-alignment in the resource–performance relationship: strategy as mediator , 2005 .
[12] G. Day. The Capabilities of Market-Driven Organizations , 1994 .
[13] T. A. Stewart. Intellectual Capital: The New Wealth of Organizations , 1997 .
[14] Robert E. Morgan,et al. Fitting strategic resources with product-market strategy: Performance implications , 2008 .
[15] R E Miles,et al. Organizational strategy, structure, and process. , 1978, Academy of management review. Academy of Management.
[16] David A. Kirby,et al. Marketing as a Determinant of Long-Run Competitive Success in Medium-Sized U.K. Manufacturing Firms , 2003 .
[17] Wen Lea Pearn,et al. Analytic network process (ANP) approach for product mix planning in semiconductor fabricator , 2005 .
[18] Hannu Kivijärvi,et al. Supporting the module sequencing decision in the ERP implementation process—An application of the ANP method , 2009 .
[19] Markku Tuominen,et al. A framework for group decision support systems: An application in the evaluation of information technology for logistics firms , 2006 .
[20] Chin-Tsai Lin,et al. Selecting a marketing strategy for private hotels in Taiwan using the analytic hierarchy process , 2008 .
[21] Fariborz Y. Partovi,et al. An analytical model of process choice in the chemical industry , 2007 .
[22] John E. Spillan,et al. Marketing Resources and Firm Performance among SMEs , 2006 .
[23] Manoj Kumar Tiwari,et al. Selection of a reverse logistics project for end-of-life computers: ANP and goal programing approach , 2008 .
[24] Sheu Hua Chen,et al. Applying ANP approach to partner selection for strategic alliance , 2008 .
[25] David Jobber,et al. Generic marketing strategies , 1992 .
[26] R. Friedmann,et al. Market-oriented culture, knowledge-related resources, reputational assets and superior performance: a conceptual framework , 1999 .
[27] Gülçin Büyüközkan,et al. Selection of the strategic alliance partner in logistics value chain , 2008 .
[28] Gwo-Hshiung Tzeng,et al. AHP, Fuzzy Measure and Fuzzy Integral Approaches for the Appraisal of Information Service Providers in Taiwan , 2003 .
[29] Gordon E. Greenley,et al. THE PERFORMANCE IMPACT OF MARKETING RESOURCES , 2005 .
[30] J. Barney. Firm Resources and Sustained Competitive Advantage , 1991 .
[31] G. Hooley,et al. Marketing Strategy and Competitive Positioning , 1993 .
[32] Chin-Tsai Lin,et al. Cultural Differences of Service Quality and Behavioral Intention in Tourist Hotels , 2005 .
[33] Amy H. I. Lee,et al. Developing new products in a network with efficiency and innovation , 2008 .
[34] Huan-Jyh Shyur,et al. COTS evaluation using modified TOPSIS and ANP , 2006, Appl. Math. Comput..
[35] C. Campbell-Hunt. What have we learned about generic competitive strategy? A meta‐analysis , 2000 .
[36] L. Ngo,et al. Creating value offerings via operant resource-based capabilities , 2009 .
[37] Gwo-Hshiung Tzeng,et al. Compromise solution by MCDM methods: A comparative analysis of VIKOR and TOPSIS , 2004, Eur. J. Oper. Res..
[38] O. Bayazit,et al. An analytical network process-based framework for successful total quality management (TQM): An assessment of Turkish manufacturing industry readiness , 2007 .
[39] Tien-Chin Wang,et al. Application of TOPSIS in evaluating initial training aircraft under a fuzzy environment , 2007, Expert Syst. Appl..
[40] David L. Olson,et al. Comparison of weights in TOPSIS models , 2004, Math. Comput. Model..
[41] R. Grant. The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation , 1991 .
[42] R. Grant. Contemporary Strategy Analysis: Concepts, Techniques, Applications , 1991 .
[43] Chin-Tsai Lin,et al. Optimizing a marketing expert decision process for the private hotel , 2009, Expert Syst. Appl..
[44] Xueming Luo,et al. Globalization, marketing resources, and performance: Evidence from China , 2005 .
[45] Liam Fahey,et al. The resource-based view and marketing: The role of market-based assets in gaining competitive advantage , 2001 .
[46] Ching-Lai Hwang,et al. Fuzzy Multiple Attribute Decision Making - Methods and Applications , 1992, Lecture Notes in Economics and Mathematical Systems.