An Information Technology Therapy Approach to Micro-enterprise Adoption of ICTs

The advent of Information and Communication Technologies (ICTs) has opened up new opportunities for micro-enterprises to improve their businesses. However the challenges to using ICTs are impeding these businesses from growing into the drivers for development that they can be. This suggests that a potentially important driver of development needs to be supported. This paper investigates the adoption of ICTs in eight micro-enterprises in an underserved community of Omaha, Nebraska. Following an action research study, this research provides insight into the key challenges and opportunities facing micro-enterprises in their use of ICTs to create value for their businesses. Its contribution is in the methodology for implementing ICTs in micro-enterprises.

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