Investigating the impacts of digital elements in web information for socio-informatics

The Web offers enormous amount of digital information for communication and socializing. The fact that Web has been able to provide users with instant and global access to shared information, this platform gives a powerful medium of communication. When people are free to send and receive information, there is a potential to influent other people or be influenced by others through the use of digital element for its effective presentation. In today's world, there are many cases where people take advantage of these social media to involve in activities that lead to crime cases. Information can be manipulated. Therefore, it is crucial to identify the impact of digital element within the Web information that affects users' minds. In web-based socio-informatics, the conversation of these people take place without any support of physical movement like in face-to-face environment, hence, the strength of digital elements appear to be effective in influencing people's perception. In this paper, we discuss our study on investigating the impacts of digital elements that include text, two dimensional (2-D) and three dimensional (3-D) graphics, audio and video, which are embedded in Web information. For finding such factors, each type of digital elements is examined in terms of its attributes and usage. Investigations are performed to look into the strength of such digital elements by understanding the existing guidelines, psychological or mental models and theories. It is important to look into such models and theories to justify how digital presentation can relate to the human perception. By identifying the impact factors, information can be constructed using the effective digital elements so that the social media are used in a proper manner with good impacts in strategic communication.