User Experience Research of Short Video App Based on Feed Flow

With the rapid development of short video APP and the continuous maturing of Feed flow technology, Feed flow has become the main content presentation method of short video APP. However, the Feed flow modules of different short video apps adopt different interface interaction modes. The differences between the interface interaction modes of the various Feed flows cause different influences on the user experience. Based on these issues, this paper mainly analyzes the Feed flow modules of two representative short video APPs from the perspective of user experience elements. Through questionnaires and data analysis, characteristics of short video APPs with different feed flow patterns such as the user perception, behavior and user experience will be summarized.