Platform Design Based on OperationalData Sharing Strategy : A case study at a Swedish vehicle manufacturer

The technology development and increased integration of IT systems in the vehicle industry has transformed operational data from a necessity only for in-vehicle operations to a critical resource used for extensive service delivery. From the vehicle manufacturers point of view the data is considered to be a valuable resource for both internal and external use. The challenge is to decide how the operational data should be leveraged to increase the competitive advantage.Within this thesis a model is developed to provide guidance in the process of developing a strategy regarding sharing operational data with external entities and the subsequent platform design choices. The model mainly relies on the theoretical frameworks of open innovation and co-opetition to produce strategic recommendations based on five identified input factors. The model was evaluated during a case study at a vehicle manufacturer to assess its applicability within the vehicle industry and to validate its functionality. Original data was gathered through interviews at the vehicle manufacturer and a web-based questionnaire distributed to third party providers of fleet management services.The conclusion, based on the model, is that it is advantageous to facilitate sharing of operational data to external entities. By opening up the flow of information and providing good access to the vehicles several advantages derived from the theoretical frameworks mentioned above will help increase the competitive advantage within the heavy commercial vehicle manufacturing industry. Despite some minor changes during the development process, and additional changes recommended for future work, the model performed well in the given context.