A Study of Competitive Dynamic Yi Jing Decision Model of Taiwan Beer Industry

In this study, the dynamic model of competition, market commonality and resource similarity are used to form the competitors image. The relative positions in the images of competitors, combined with the eight trigrams map of Yi Jing, will be even asymmetry of competition between competitors into the corre- sponding of the divinatory symbols of Yi Jing for the decision-making reference. The dynamic Yi Jing deci- sion-making model of competition between the manufacturers and vendors is built in this research.