Analysis of the Impact Factors of Website Visitors’Behavior

The main content of this paper is analyzing the behavioral characteristics of bilingual learning website visitors.The purpose is study the impact factors of the website traffic and bounce rate.For this purpose,we make use of the Baidu statistical software to collect data of website visitor behavior,and re gression model to analyze the impact indicators of bounce rate and website traffic.The results show that the bounce rate is related with average visit pages and website traffic is related with visits、number of the new visitors and average visit pages.