Scholarly Research in Marketing : Trends and Challenges in the Era of Big Data

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[2]  Ashok K. Lalwani,et al.  You Get What You Pay For? Self-Construal Influences Price-Quality Judgments , 2013 .

[3]  E. Arnould,et al.  Ethnographic Stories for Market Learning , 2013 .

[4]  Stephen M. Nowlis,et al.  The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase , 2013 .

[5]  Venkatesh Shankar,et al.  Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics , 2013 .

[6]  A. Rangaswamy,et al.  Performance implications of deploying marketing analytics , 2013 .

[7]  Hyeong Min Kim,et al.  How Variety-Seeking versus Inertial Tendency Influences the Effectiveness of Immediate versus Delayed Promotions , 2013 .

[8]  Xinlei Chen,et al.  The Impact of Sampling and Network Topology on the Estimation of Social Intercorrelations , 2013 .

[9]  Yuxin Chen,et al.  Modeling Credit Card Share of Wallet: Solving the Incomplete Information Problem , 2012 .

[10]  T. Davenport,et al.  Data scientist: the sexiest job of the 21st century. , 2012, Harvard business review.

[11]  Xinlei Chen,et al.  Does Online Community Participation Foster Risky Financial Behavior? , 2012 .

[12]  Robert W. Palmatier,et al.  Effect of Customer-Centric Structure on Firm Performance , 2012 .

[13]  Sanjog Misra,et al.  Repositioning Dynamics and Pricing Strategy , 2012 .

[14]  Tom Breur,et al.  Data analysis across various media: Data fusion, direct marketing, clickstream data and social media , 2011 .

[15]  David Meerman Scott,et al.  The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly , 2011 .

[16]  M. Sarvary,et al.  Network Effects and Personal Influences: The Diffusion of an Online Social Network , 2011 .

[17]  Galit Shmueli,et al.  To Explain or To Predict? , 2010, 1101.0891.

[18]  Miao Zhao,et al.  Effects of online store attributes on customer satisfaction and repurchase intentions , 2010 .

[19]  Daniel H. Simon,et al.  The Price Precision Effect: Evidence from Laboratory and Market Data , 2010, Mark. Sci..

[20]  N. Franke,et al.  Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences? , 2009 .

[21]  Xi Chen,et al.  Quantitative models for direct marketing: A review from systems perspective , 2009, Eur. J. Oper. Res..

[22]  Sven F. Crone,et al.  The impact of preprocessing on data mining: An evaluation of classifier sensitivity in direct marketing , 2006, Eur. J. Oper. Res..

[23]  D. Zwick,et al.  Bringing the market to life: screen aesthetics and the epistemic consumption object , 2006 .

[24]  Nikhilesh Dholakia,et al.  The Epistemic Consumption Object and Postsocial Consumption: Expanding Consumer‐Object Theory in Consumer Research , 2006 .

[25]  Eitan Gerstner,et al.  Pre-sale vs. Post-sale e-satisfaction: Impact on repurchase intention and overall satisfaction , 2005 .

[26]  R. Dholakia,et al.  Multichannel retailing: A case study of early experiences , 2005 .

[27]  V. Kumar,et al.  Who are the multichannel shoppers and how do they perform?: Correlates of multichannel shopping behavior , 2005 .

[28]  Frank M. Bass,et al.  A New Product Growth for Model Consumer Durables , 2004, Manag. Sci..

[29]  Peter C. Verhoef,et al.  The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands , 2003, Decis. Support Syst..

[30]  Arvind K. Tripathi,et al.  Admediation: New Horizons in Effective Email Advertising , 2001, CACM.

[31]  Russell S. Winer,et al.  Experimentation in the 21st century: The importance of external validity , 1999 .

[32]  R. Dhar,et al.  The Effect of Time Pressure on Consumer Choice Deferral , 1999 .

[33]  Rajshekhar G. Javalgi,et al.  Service loyalty: implications for service providers , 1997 .

[34]  Peter S. Fader,et al.  The relationship between the marketing mix and share of category requirements , 1996 .

[35]  Alice M. Tybout,et al.  What Consumer Research Is , 1987 .

[36]  V. Folkes.  Consumer Reactions to Product Failure: An Attributional Approach , 1984 .

[37]  Alice M. Tybout,et al.  Designing Research for Application , 1981 .

[38]  Jonathan Rosenhead,et al.  Computer Simulation of Competitive Market Response , 1969 .

[39]  Philip Kotler,et al.  Marketing Mix Decisions for New Products , 1964 .