Research on Decision-making of Distribution Channels for Manufacturers in the Presence of Disruption Risks under Internet Environment

Disruption risks have taken place frequently and had a great effect on the traditional distribution channels of manufacturers. This paper focus on the relationship between the probability of disruption risks and the decision- making of distribution channels for manufacturers through formulating the expected profit functions. Two critical values of the probability are first obtained and then the conclusions are examined by numerical examples. At last, some guidelines are suggested for the distribution channel managers to make the decision about channel selection.