Stimulate University Students' Learning Initiative at Production and Management Courses

A difficult and a dull subject,people's contempt for production and university student's intention to be employed in the service industry ane the reasons for university students' lack of learning initiative at production and manangement This paper puts forward that teachers should increase the subjects' usefulness through increasing proportion of service management,integration international idea and Chinese characteristics and so on.The teachers also should adopt case analysis,playing games and visiting companies etc.to make class interesting,effectively improving.