Use of digital media and demand for digitized contents in higher education sector of Pakistan

The use of digital media is on rise around the world and same phenomenon is emerging in Pakistan. The study was intended to explore the use of digital media and demand for digitized contents in higher education sector of Pakistan. The research questions were answered by a comprehensive literature review along with semi-structured in-depth interviews of 25 library experts. The findings conferred that the use of digital media in higher education is on rise and demand for digitized contents is growing increasingly. The findings of the study made a good case for the libraries to focus more on acquisition of information resources in digital formats as well as initiate digitization initiatives.