TRUST ACROSS BORDERS: BUYER-SUPPLIER TRUST IN GLOBAL B2B E-COMMERCE.

The article examines effects of globalization on business-to-business (B2B) electronic commerce, focusing on the element of trust between buyer and supplier. Such trust is a vital element of electronic commerce due to the information asymmetry which exists between the two parties, in which the buyers lack complete information about suppliers. Means by which suppliers can close this information gap are discussed. The differences between indices and signals suppliers give buyers are examined. The importance of the suppliers' country of origin as an indication of its trustworthiness is discussed.

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