Understanding the influence of literacy on consumer memory: The role of pictorial elements
暂无分享,去创建一个
Lan Xia | Madhubalan Viswanathan | Roland Gau | Carlos Javier Torelli | L. Xia | M. Viswanathan | C. Torelli | Roland Gau
[1] Terry L. Childers,et al. Conditions for a Picture-Superiority Effect on Consumer Memory , 1984 .
[2] Rik Pieters,et al. Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects , 2004 .
[3] J. Goody,et al. The Consequences of Literacy , 1963, Comparative Studies in Society and History.
[4] Riccardo Russo,et al. On the differential nature of implicit and explicit memory , 1990, Memory & cognition.
[5] R. Dhar,et al. Seeing the Forest or the Trees: Implications of Construal Level Theory for Consumer Choice , 2007 .
[6] L. Jacoby. A process dissociation framework: Separating automatic from intentional uses of memory , 1991 .
[7] J. Levin. On functions of pictures in prose , 1979 .
[8] Minna Halme,et al. Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor , 2008 .
[9] J D Gabrieli,et al. On the relationship between recognition familiarity and perceptual fluency: evidence for distinct mnemonic processes. , 1998, Acta psychologica.
[10] P. Greenfield,et al. Oral or Written Language: the Consequences for Cognitive Development in Africa, the United States and England , 1972, Language and speech.
[11] John G. Lynch,et al. Construing Consumer Decision Making , 2007 .
[12] L. Jacoby,et al. On the relationship between autobiographical memory and perceptual learning. , 1981, Journal of experimental psychology. General.
[13] Marcia K. Johnson,et al. Human learning and memory. , 1987, Annual review of psychology.
[14] H. Roediger,et al. Direct comparison of four implicit memory tests. , 1993, Journal of experimental psychology. Learning, memory, and cognition.
[15] Y. Trope,et al. Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior. , 2007, Journal of consumer psychology : the official journal of the Society for Consumer Psychology.
[16] F. Craik,et al. Levels of Processing in Human Memory , 1979 .
[17] G. Bower. Imagery as a relational organizer in associative learning , 1970 .
[18] Kevin Lane Keller. Brand Synthesis: The Multidimensionality of Brand Knowledge , 2003 .
[19] Michael J. Hannafin,et al. Effects of Elaboration Strategies on Learning and Depth of Processing during Computer-Based Instruction. , 1991 .
[20] Klaus Fiedler,et al. Construal Level Theory as an Integrative Framework for Behavioral Decision-Making Research and Consumer Psychology , 2007 .
[21] Ann E. Schlosser. Learning through Virtual Product Experience: The Role of Imagery on True versus False Memories , 2006 .
[22] Julie L. Ozanne,et al. The Low Literate Consumer , 2005 .
[23] Angela Y. Lee. Effects of Implicit Memory on Memory-Based versus Stimulus-Based Brand Choice , 2002 .
[24] M. Wittrock,et al. Neuropsychological and Cognitive Processes in Reading , 1981 .
[25] T. Meyvis,et al. Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment , 2001 .
[26] E. Havelock. The Greek Concept of Justice: From Its Shadow in Homer to Its Substance in Plato , 1978 .
[27] W. Sturm,et al. Neuropsychological assessment , 2007, Journal of Neurology.
[28] H. Roediger. Implicit memory in normal human subjects , 1993 .
[29] J. Guthrie,et al. The Concept and Measurement of Functional Literacy. , 1977 .
[30] John R. Bormuth,et al. Reading Literacy: Its Definition and Assessment. , 1973 .
[31] Ann E. Schlosser. Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions , 2003 .
[32] M. Macklin. Preschoolers' Learning of Brand Names from Visual Cues , 1996 .
[33] Jordan Grafman,et al. Handbook of Neuropsychology , 1991 .
[34] R. Hill. Marketing and consumer research in the public interest , 1996 .
[35] M. Cole,et al. Cognitive Development: Its Cultural and Social Foundations , 1976 .
[36] Lynn Hasher,et al. Working memory, inhibitory control, and reading disability , 2000, Memory & cognition.
[37] Jeffrey S. Bowers,et al. Rethinking Implicit Memory , 2002 .
[38] A. Andreasen,et al. The Disadvantaged Consumer. , 1975 .
[39] R. Meyer,et al. Biases in Predicting Preferences for the Whole Visual Patterns from Product Fragments , 2007 .
[40] R. Hill. Homeless Women, Special Possessions, and the Meaning of “Home”: An Ethnographic Case Study , 1991 .
[41] José Antonio Rosa,et al. Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management , 2005 .
[42] S. Gronlund,et al. Global matching models of recognition memory: How the models match the data , 1996, Psychonomic bulletin & review.
[43] Andrew Hollingworth,et al. The relationship between online visual representation of a scene and long-term scene memory. , 2005, Journal of experimental psychology. Learning, memory, and cognition.
[44] R. Bjork,et al. Primary versus secondary rehearsal In an imagined voice: Differential effects on recognition memory and perceptual identification , 1988 .
[45] L. F. Alwitt. Marketing and the Poor , 1995 .
[46] Monica Rosselli,et al. Neuropsychological assessment in illiterates: Visuospatial and memory abilities , 1989, Brain and Cognition.