A Methodology for Maintaining Trust in Industrial Digital Ecosystems

Trust is widely considered to be essential for the smooth functioning of digital ecosystems. However, trust by its very nature, and due to the virtual connection between entities, is extremely fragile. Trust has a life cycle which is composed of building, maintaining, and declining. Given the fragility of trust in virtual environments, it is challenging to work out how to maintain the level of trust (specifically positive trust) between two interacting parties. Once positive trust has been established in the trust building phase, a methodological framework is needed to maintain the existing trust level, so that the relationship may be sustained in the future. In this paper, we present a methodology for maintaining trust in industrial digital ecosystems. The methodology proposes the use of a third party agent, an iterative negotiation process, proactive performance monitoring, and intelligence metrics recalibration of the trust level. In a trust-based relationship, trust can be regarded as having been maintained if the final trust is greater than or equal to initial trust. We demonstrate the validity of the methodology by engineering a prototype setup and running simulations under various operational conditions.

[1]  E. Chang,et al.  Markov model for modelling and managing dynamic trust , 2005, INDIN '05. 2005 3rd IEEE International Conference on Industrial Informatics, 2005..

[2]  Elizabeth Chang,et al.  Digital Ecosystems A Next Generation of the Collaborative Environment , 2006, iiWAS.

[3]  Tharam S. Dillon,et al.  Towards Quantifying the Possible Risk in e-commerce Interactions for RDSS , 2007 .

[4]  Feng-Yang Kuo,et al.  An Exploratory Study of Trust Dynamics in Work-Oriented Virtual Teams , 2009, J. Comput. Mediat. Commun..

[5]  Sara Jones,et al.  Trust Requirements in E-Business. A Conceptual Framework. , 1999 .

[6]  Sara Jones,et al.  Trust requirements in e-business , 2000, CACM.

[7]  Li Lin,et al.  Modeling team member characteristics for the formation of a multifunctional team in concurrent engineering , 2004, IEEE Transactions on Engineering Management.

[8]  G. Winch,et al.  Exploring the dynamics of building, and losing, consumer trust in B2C eBusiness , 2006 .

[9]  Youngjin Yoo,et al.  Dynamic nature of trust in virtual teams , 2002, J. Strateg. Inf. Syst..

[10]  M. Petrou,et al.  The effect of trust in product chains in a Digital Business Ecosystem , 2007, 2007 Inaugural IEEE-IES Digital EcoSystems and Technologies Conference.

[11]  Li Wang,et al.  Real-Time Correlation of Network Security Alerts , 2007 .

[12]  Rory Sullivan Building Trust through Governance , 2007 .

[13]  T. Das,et al.  Between Trust and Control: Developing Confidence in Partner Cooperation in Alliances , 1998 .

[14]  Mosad Zineldin,et al.  Developing and managing a romantic business relationship: life cycle and strategies , 2002 .

[15]  Wookey Lee,et al.  Mobile Web Navigation in Digital Ecosystems Using Rooted Directed Trees , 2011, IEEE Transactions on Industrial Electronics.

[16]  Elizabeth Chang,et al.  A Service Search Engine for the Industrial Digital Ecosystems , 2011, IEEE Transactions on Industrial Electronics.

[17]  David Taniar,et al.  A Novel Structure and Access Mechanism for Mobile Data Broadcast in Digital Ecosystems , 2011, IEEE Transactions on Industrial Electronics.

[18]  E. Chang,et al.  Trust and Reputation for Service-Oriented Environments: Technologies For Building Business Intelligence And Consumer Confidence , 2006 .

[19]  Tomoya Enokido,et al.  Process Allocation Algorithms for Saving Power Consumption in Peer-to-Peer Systems , 2011, IEEE Transactions on Industrial Electronics.

[20]  Wei Xiao,et al.  A Study on Virtual Team Trust Mechanism and Its Construction Strategies , 2008, 2008 International Conference on Information Management, Innovation Management and Industrial Engineering.

[21]  Xiaowei Li,et al.  A Loss Inference Algorithm for Wireless Sensor Networks to Improve Data Reliability of Digital Ecosystems , 2011, IEEE Transactions on Industrial Electronics.

[22]  E. Chang,et al.  State of the art review of the existing PageRankTM based algorithms for trust and reputation computation , 2007, Second International Conference on Internet Monitoring and Protection (ICIMP 2007).

[23]  John Debenham Modelling trust, honour and reliability in business relationships , 2009, 2009 3rd IEEE International Conference on Digital Ecosystems and Technologies.

[24]  Gareth R. Jones,et al.  The experience and evolution of trust: Implications for cooperation and teamwork , 1998 .

[25]  Susan G. Straus,et al.  All in due time: The development of trust in computer-mediated and face-to-face teams , 2006 .

[26]  Julita Vassileva,et al.  Bayesian Network Trust Model in Peer-to-Peer Networks , 2003, AP2PC.

[27]  Walfried M. Lassar,et al.  A model of trust and compliance in franchise relationships , 2011 .

[28]  Wang Wendong,et al.  Initiator-Domain-Based SLA Negotiation for Inter-domain QoS-Service Provisioning , 2008, Fourth International Conference on Networking and Services (icns 2008).

[29]  Hua Yang,et al.  Trust Model Based on Bayesian Network in E-commerce , 2010, 2010 International Conference on E-Business and E-Government.

[30]  Kenneth R. Evans,et al.  Relationship unrest ‐ A strategic perspective for business‐to‐business marketers , 2001 .

[31]  Zhigang Lu,et al.  A Markov Process-Based Model for the B2B E-commerce Trust Evaluation , 2009, 2009 WASE International Conference on Information Engineering.

[32]  E. Chang,et al.  State of the art review of the existing soft computing based approaches to trust and reputation computation , 2007, Second International Conference on Internet Monitoring and Protection (ICIMP 2007).

[33]  José Mauro da Costa Hernandez,et al.  Development-based trust: proposing and validating a new trust measurement model for buyer-seller relationships , 2010 .

[34]  Audun Jøsang,et al.  A survey of trust and reputation systems for online service provision , 2007, Decis. Support Syst..

[35]  E. Chang,et al.  State of the art review of the existing bayesian-network based approaches to trust and reputation computation , 2007, Second International Conference on Internet Monitoring and Protection (ICIMP 2007).

[36]  Marc J. Epstein,et al.  The Fragility of Organizational Trust: Lessons from the Rise and Fall of Enron , 2003 .

[37]  Tharam S. Dillon,et al.  Towards Quantifying the Possible Risk in e-commerce Interactions for RDSS , 2007, IEEE International Conference on e-Business Engineering (ICEBE'07).

[38]  Frédérique Six,et al.  The Trouble with Trust , 2005 .

[39]  Samia Nefti-Meziani,et al.  A fuzzy trust model for e-commerce , 2005, Seventh IEEE International Conference on E-Commerce Technology (CEC'05).

[40]  Tomoya Enokido,et al.  Purpose-Based Information Flow Control for Cyber Engineering , 2011, IEEE Transactions on Industrial Electronics.

[41]  Kholekile L. Gwebu,et al.  A Conceptual Framework for Understanding Trust Building and Maintenance in Virtual Organizations , 2007 .

[42]  Qin Zhi-Guang,et al.  The Markov-Based Evaluation on Trust and Reputation in Peer-to-Peer , 2006, 2006 International Conference on Communications, Circuits and Systems.

[43]  Sirkka L. Jarvenpaa,et al.  Communication and Trust in Global Virtual Teams , 1999 .

[44]  Tharam S. Dillon,et al.  Trustworthiness and CCCI metrics in P2P communication , 2004, Comput. Syst. Sci. Eng..

[45]  Jackei H. K. Wong,et al.  A Novel Real-Time Traffic Sensing Model to Improve the Performance of Web-Based Industrial Ecosystems , 2011, IEEE Transactions on Industrial Electronics.

[46]  David Taniar,et al.  Voronoi-Based Continuous $k$ Nearest Neighbor Search in Mobile Navigation , 2011, IEEE Transactions on Industrial Electronics.

[47]  Panagiotis Kanellis,et al.  Trust and relationship building in electronic commerce , 2001, Internet Res..

[48]  Harri I. Kulmala,et al.  Co-Evolution of Trust and Dependence in Customer-Supplier Relationships , 2008 .

[49]  Josep Lluís de la Rosa i Esteva,et al.  A Negotiation-Style Recommender Based on Computational Ecology in Open Negotiation Environments , 2011, IEEE Transactions on Industrial Electronics.

[50]  R. Lewicki,et al.  Trust And Distrust: New Relationships and Realities , 1998 .

[51]  Frédérique Six,et al.  The Trouble with Trust: The Dynamics of Interpersonal Trust Building , 2005 .

[52]  Torkil Clemmensen,et al.  Combining bases of trust development in virtual teams , 2008, Int. J. Netw. Virtual Organisations.

[53]  Elizabeth Chang,et al.  Current research trends and directions for future research in trust maintenance for virtual environments , 2009, iiWAS.

[54]  Christian Wagner,et al.  Explaining the Sustainability of Digital Ecosystems based on the Wiki Model Through Critical-Mass Theory , 2011, IEEE Transactions on Industrial Electronics.

[55]  Tharam S. Dillon,et al.  A methodology for risk measurement in e-transactions , 2006, Comput. Syst. Sci. Eng..

[56]  Piotr Cofta,et al.  A Mechanism for Trust Sustainability Among Trusted Computing Platforms , 2004, TrustBus.

[57]  Jingan Zhang,et al.  Trust Evaluation Model Based on Fuzzy Logic for C2C E-Commerce , 2009, 2009 International Symposium on Information Engineering and Electronic Commerce.

[58]  Tharam S. Dillon,et al.  Fuzzy Decision Support for Service Selection in E-Business Environments , 2007, 2007 IEEE Symposium on Computational Intelligence in Multi-Criteria Decision-Making.

[59]  Elizabeth Chang,et al.  State of the Art Review for Trust Maintenance in Organizations , 2010, 2010 International Conference on Complex, Intelligent and Software Intensive Systems.

[60]  S. Matear,et al.  The termination of inter‐firm relationships , 2001 .

[61]  Muhammad Ali Babar,et al.  Establishing and maintaining trust in software outsourcing relationships: An empirical investigation , 2007, J. Syst. Softw..

[62]  L. Telesca,et al.  A peer-to-peer multidimensional trust model for digital ecosystems , 2008, 2008 2nd IEEE International Conference on Digital Ecosystems and Technologies.