Predictive and Prescriptive Analytics in Big Data Era

The notion of data analytics and its real-time application is important in the big data era owing to the voluminous data generation. Predictive and prescriptive analytics provides the future trends from the available data effectively. This will help to decide the usability of the data and thereby its retention for future applications. The paper reports the predictive and prescriptive analytics notion in big data regime, various platforms for its analysis, and the future research directions.