Design Strategies for Mobile Language Learning Effectiveness using Hybrid MCDM Approach

Generally, proposing an evaluation model is of most interest to those with a research focus in information systems. In fact, the design of information systems requires the application of designated evaluation models for identifying effective design strategies rather than predicting the design’s effectiveness.. Information system success model is the latest evaluation model which implicitly reflects the evaluation criteria for configuring the design of mobile learning application. Using two mobile learning applications as examples, this study aims to extend the evaluation model by proposing a design evaluation framework for mobile learning applications and evaluating the design of two mobile learning applications by applying designated criteria. Employing the novel hybrid multi-criteria decision making which combining Decision Making Trial and Evaluation Laboratory Model (DEMATEL) and the Analytical Network Process (ANP), this research demonstrates the structure of mobile learning application in term of relationship among attributes as well as examines the value that learners’ perceive with regard to designated mobile learning application. Based on this purpose, this research would contribute to discover the grammatical structure of mobile computing for learning. Accordingly, the designer could apply the structural representation as guidance in strategic design of information system. Keywords: mobile learning application design, decision making trial and evaluation laboratory (DEMATEL), analytic network process (ANP), design structure

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