A comparative study of quality management practices and implementation for automotive industry between malaysia and thailand: a conceptual model

This paper discusses the relationship between Quality Management (QM) practices and organizational performance. Based on comprehensive literature review, eight constructs had been identified for QM practices. To examine this relationship, a conceptual model from previous study on QM practices that is successfully applied in different countries is adapted with some changes. As a result, a proposed conceptual model using Structural Equation Modelling (SEM) approach is established. A SEM technique is used because it can provide researchers with a comprehensive means assessing and modifying theoretical models. The same model will be used to study the relationship between QM practices and organizational performance for Malaysia and Thailand automotive industries.

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