Beyond-Privacy and Identity Spam: What others say about us on the Federated Social Web Position Paper

Users’ concerns about their digital identity have led to the spreading of privacymanagement techniques, which put users back in control of what is done with their personal information. These techniques deal with information somehow originated in the users themselves, but what happens if someone else is talking about the user? Here we present two views of this issue: Beyond-Privacy (from the perspective of the affected user) and Identity Spam (from the perspective of the consumers of identity information), conjecturing their imminent relevance for the Federated Social Web. Background and motivation: from privacy to beyond Nowadays, users of the social web perform actions –either consciously or inadvertently– that reveal online different pieces of their digital identity. This information might consist of: