Using fuzzy cognitive time maps for modeling and evaluating trust dynamics in the virtual enterprises

Trust is widely recognized as a vital requirement for effective virtual enterprises. However, there exists the requirement for a comprehensive and integrated view on trust in the VEs settings. This paper introduces the theory of Fuzzy Cognitive Time Maps (FCTMs) into modeling and evaluating trust relationships and shows how relevant is the inter-organizational trust based on trust sources and their credibility. This study has two main contributions. First, it addresses the essential factors of trust in the VEs situation by examining the triple relations of trust factors. Second, the paper proposes a methodology by taking dynamic nature of trust into account to analyze evolution of trust in the VEs setting. Finally, a case study of swift trust is presented. The established cognitive map illustrates the changes of different factors and their effects on the final trusts.

[1]  Roderick M. Kramer,et al.  Trust and distrust in organizations: emerging perspectives, enduring questions. , 1999, Annual review of psychology.

[2]  C.E. Pelaez,et al.  Applying fuzzy cognitive-maps knowledge-representation to failure modes effects analysis , 1995, Annual Reliability and Maintainability Symposium 1995 Proceedings.

[3]  J. H. Davis,et al.  An Integrative Model Of Organizational Trust , 1995 .

[4]  Yadong Luo,et al.  Building Trust in Cross-Cultural Collaborations: Toward a Contingency Perspective: , 2002 .

[5]  K. Perusich,et al.  Using fuzzy cognitive maps as an intelligent analyst , 2005, CIHSPS 2005. Proceedings of the 2005 IEEE International Conference on Computational Intelligence for Homeland Security and Personal Safety, 2005..

[6]  S. Helper,et al.  Determinants of trust in supplier relations: Evidence from the automotive industry in Japan and the United States , 1998 .

[7]  N. L. Chervany,et al.  Initial Trust Formation in New Organizational Relationships , 1998 .

[8]  Chen Zhong,et al.  Research of Subjective Trust Management Model Based on the Fuzzy Set Theory , 2003 .

[9]  R. Lewicki,et al.  Trust in relationships: A model of development and decline. , 1995 .

[10]  Morris Sloman,et al.  A survey of trust in internet applications , 2000, IEEE Communications Surveys & Tutorials.

[11]  Soung Hie Kim,et al.  Fuzzy cognitive maps considering time relationships , 1995, Int. J. Hum. Comput. Stud..

[12]  Sirkka L. Jarvenpaa,et al.  Communication and Trust in Global Virtual Teams , 1999 .

[13]  J. Philip Craiger,et al.  Modeling Organizational Behavior With Fuzzy Cognitive Maps , 1996 .

[14]  R. Kramer,et al.  Trust in Organizations: Frontiers of Theory and Research , 1995 .

[15]  Gurpreet Dhillon,et al.  Interpreting Dimensions of Consumer Trust in E-Commerce , 2003, Inf. Technol. Manag..

[16]  Stephen Hailes,et al.  Supporting trust in virtual communities , 2000, Proceedings of the 33rd Annual Hawaii International Conference on System Sciences.

[17]  Jessica Lipnack,et al.  Virtual Teams: People Working Across Boundaries with Technology, Second Edition , 2000 .

[18]  R. Hardin.  Trust and Trustworthiness , 2002 .

[19]  Roderick M. Kramer,et al.  Swift trust and temporary groups. , 1996 .

[20]  Lakshmi S. Iyer,et al.  Trust in e-commerce , 2005, CACM.

[21]  Ying-Dar Lin,et al.  Building an integrated security gateway: Mechanisms, performance evaluations, implementations, and research issues , 2002, IEEE Communications Surveys & Tutorials.

[22]  Dieter Fink.  Effective Trust Building Strategies for Electronic Commerce , 2000 .

[23]  Audun Jøsang,et al.  A Logic for Uncertain Probabilities , 2001, Int. J. Uncertain. Fuzziness Knowl. Based Syst..

[24]  Steven C. Currall,et al.  The nature, antecedents, and consequences of joint venture trust , 1998 .

[25]  Rossitza Setchi,et al.  Modelling IT projects success with Fuzzy Cognitive Maps , 2007, Expert Syst. Appl..

[26]  Youngjin Yoo,et al.  Dynamic nature of trust in virtual teams , 2002, J. Strateg. Inf. Syst..

[27]  Alan R. Dennis,et al.  Trust in virtual teams: towards an integrative model of trust formation , 2004, 37th Annual Hawaii International Conference on System Sciences, 2004. Proceedings of the.

[28]  Hannu Vanharanta,et al.  Evaluating Collaboration and Core Competence in a Virtual Enterprise , 2003, PsychNology J..

[29]  Anol Bhattacherjee,et al.  Individual Trust in Online Firms: Scale Development and Initial Test , 2002, J. Manag. Inf. Syst..

[30]  Ana Cristina Costa,et al.  Work team trust and effectiveness , 2003 .

[31]  Voula C. Georgopoulos,et al.  Introducing the theory of fuzzy cognitive maps in distributed systems , 1997, Proceedings of 12th IEEE International Symposium on Intelligent Control.

[32]  Rino Falcone,et al.  Cooperating through a belief-based trust computation , 2003, WET ICE 2003. Proceedings. Twelfth IEEE International Workshops on Enabling Technologies: Infrastructure for Collaborative Enterprises, 2003..

[33]  C. Lane,et al.  The Social Constitution of Trust: Supplier Relations in Britain and Germany , 1996 .

[34]  N. L. Chervany,et al.  THE MEANINGS OF TRUST , 2000 .

[35]  Suzanne P. Weisband,et al.  Developing trust in virtual teams , 1997, Proceedings of the Thirtieth Hawaii International Conference on System Sciences.

[36]  Michael N. Vrahatis,et al.  A first study of fuzzy cognitive maps learning using particle swarm optimization , 2003, The 2003 Congress on Evolutionary Computation, 2003. CEC '03..

[37]  Samia Nefti-Meziani,et al.  A fuzzy trust model for e-commerce , 2005, Seventh IEEE International Conference on E-Commerce Technology (CEC'05).

[38]  L. Hosmer.  TRUST: THE CONNECTING LINK BETWEEN ORGANIZATIONAL THEORY AND PHILOSOPHICAL ETHICS , 1995 .

[39]  J. H. Davis,et al.  An integrative model of organizational trust, Academy of Management Review, : . , 1995 .