论文信息 - FOREIGN MARKET INFORMATION PREFERENCES OF ESTABLISHED U.S. EXPORTERS

FOREIGN MARKET INFORMATION PREFERENCES OF ESTABLISHED U.S. EXPORTERS

Using a sample of more than 130 established exporters, this study empirically examines the information preferences of decision makers responsible for evaluating foreign markets. Export information preferences are analysed across distinct industries, and implications for export facilitating agencies and foreign parties are explored.

Jerry R. Goolsby | V. Wood

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