Improvement of u-Multiplex Services

Movie theaters are a representative room to enjoy a cultural life. Recently, the type of theater gets changed into multiplex including the waiting space mixed with convenient and cultural facilities. To provide the continuous and successful improvement of the multiplex services, its economic evaluation is required in business point of view. However, existing studies for the substantial evaluation of multiplex services are insufficient. Therefore, this study aims to introduce models and plans to improve the services as evaluating multiplex services applied with ubiquitous technology(u-multiplex) by interview and simulation.