Conclusion: The Real Challenges of Organising and Implementing CSR

In response to unprecedented changes in the business and social environment, corporate social responsibility (CSR) has emerged as an important managerial consideration. In recent years companies around the world have introduced CSR, as evidenced by the avalanche of CSR reports, the growth of networks such as BITC, Econsense and Aderse, stakeholder dialogues, reports by the EU and so on. However, companies now have to put the notion of CSR into organizational practice, thus going beyond the relabelling of existing activities.