11 Dynamic agency: models for creative production and technology applications

Among the most promising modern approaches to creativity, a very important one makes use of non-standard problem solving techniques of artificial intelligence for addressing methodological descriptions of creativity. The purpose of this paper is to present creative dynamic agency as a novel partial description of creativity, which is based on a recent and powerful technique of artificial intelligence, developed by authors and called dynamic agency. The proposed approach is embedded in an epistemology on creativity which is envisaged in a more general epistemology of rationality, namely in the framework of the debate between weak and strong approaches to artificial intelligence. The position of the authors is that creativity cannot be fully modelled. However, with the adoption of creative dynamic agency, we can extend the size of rational elements and reduce the size of irrational elements (which still continue to be present) in both product and process of creativity.