Positioning IS/IT in networked firms

Dynamic business change and the consequent new configurations are believed to have a significant and pervasive impact upon the role of IS/IT. The formal 'technology push' common to these circumstances is clearly inappropriate given the emergence of increasingly diverse and complex structures. IS/IT leveraged advantages may be enabled through more emphasis upon informal managerial coalitions and interdependent groups where successful business transformation incorporates behavioral adjustments. The cases presented in this paper illustrate this concept and demonstrate that the competitive environment encompasses multiple dimensions of change. This will necessitate attention to improving the organization culture through intense information sharing and communication enhanced through IS/IT implementation.