The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

1. IBM Rises from the Ashes 2. A Framework for Action 3. Segmenting Markets for Growth 4. Understanding User Needs 5. Creating Design Concepts, Prototyping, and Validating Design Choices 6. How Honda Innovates 7. Product Line and Platform Development 8. Hondas Element Comes to Life 9. Business Model Innovation 10. New Brand and Product Line Development at Mars 11. Making the Business Case 12. Executive Decision Making 13. Leading Teams to Growth Appendix: Underlying Technology Principles in IBMs Renewal