Tourism and the Internet
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Advances in computer technology and the Internet permit and encourage marketing efforts in which the consumer bypasses at least some intermediaries when purchasing travel/tourism services. To fully benefit from these developments, travel and tourism marketers must keep abreast of rapid technological innovations, on the one hand, while transcending the classic diffusion of innovations model, on the other.
[1] A. Walle. The Japanese in the Automotive Aftermarket , 1994 .