论文信息 - Comparing the Effect of Habit in the Online Game Play of Australian and Indonesian Gamers

Comparing the Effect of Habit in the Online Game Play of Australian and Indonesian Gamers

This study investigated the ability of the Negative Binomial Distribution (NBD) model to accurately explain online game play behaviour. Data consisted of n = 165 university students in Australia and n = 220 university students in Indonesia. An analysis of the two samples found that the NBD model fit the data from both samples, although the two distributions of game play were significantly different from each other. Gamer characteristics reflecting a “wired” lifestyle were positively associated with reported online game play within, but not between, the two samples. The implications of these findings for marketing as well as public policy are discussed.

Laila Refiana Said | D. Mizerski | Chow S. Lam

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