An Exploratory Study of the Effect of Strategic Emphasis in Management Games on Attitudes, Interest, and Learning in the Business Policy Course

This study compared the effect of a strategic emphasis versus an operational emphasis on learning and attitudes among players in four classes of a Business Policy course. The results show that game performance as measured by return on equity (ROE) was higher for students playing a game with a strategic emphasis than students playing a game with an operational emphasis. These findings are clouded by the fact that the student group with the strategic emphasis contained proportionately more accounting and finance majors.