How Interest Groups Attempt to Shape Public Opinion with Competing News Frames

In competing to shape policy, interest groups develop rhetoric to garner media coverage and favorable public opinion, influencing how journalists frame issues because interest groups' positions can become pervasive. This study examined how pro-choice and pro-life groups attempted to frame the late-term abortion debate in 1995–1996. Interest groups' frames were derived from their press releases and direct quotations in news stories. Pro-life rhetoric was more frequent in six major newspapers' coverage and was more closely associated with the issue than prochoice rhetoric. Findings add to framing knowledge by illustrating how the sources selected and their own words can influence news.