Learning about energy - how will low- impact energy use become a way of life?

Consumers are never just consumers. In this paper, they are viewed as learners and citizens – and sometimes as producers – who make energy-related choices with personal and social implications. These choices are based on tacit knowledge or ‘know-how’, which is seen as being constructed from three main sources: (1) generally-available information; (2) their experiences of taking action; and (3) feedback on their energy consumption. Knowledge and action are developed through synergies, rather than from linear processes, and this is something that can be difficult to capture in theoretical and experimental terms.