Implicit Culture and Psychocultural Distance

awareness is implicit, in contrast with the explicit and easily observable behavior readily described by thousands of anthropological studies. Implicit culture has been here all the time, like the dark side of the moon, but we have had neither the interest nor the research capabilities for its exploration. The concept of implicit culture refers to the psychological dispositions, perceptions, and motivations which are shared by people with similar backgrounds and experiences and which lend organization and direction to overt behavior. Its powerful influence and the hidden nature of this influence make