크루즈 관광산업 활성화 방안 연구

This study researched into professional opinions, with the purpose of establishing the promotion plans for the Korean cruise tour industry. The survey was made up of Likert a 5-point scale and the selection of preferential items concerning key factors for promotion as well as an inhibiting factor for the cruise tour industry. In order to realize the promotional plan for a cruise tour considered in this study, it is necessary to create sympathy by the participation of diverse subjects throughout from the central and local governments, to local residents, and to prepare the fundamentals by establishing institutional devices. If these projects can be successfully pursued, it will be a good opportunity for the growth and advance of the Korean cruise tour industry.