Intelligent Healthcare Website Design with Keyword Cues to Facilitate Online Health Information Search

With the rapid growth of the internet, several healthcare websites emerge in the format of inquiries and answers, which can be of significant value to reuse for online health information searchers in retrieving their desired records as primary references. Unfortunately, most of those websites do not consider the challenges the searchers will face, as they quite often are inexperienced searchers with limited healthcare domain knowledge. In this study, we consider designing the intelligent healthcare website by supplementing keyword cues to facilitate the website survey environments in orientation and navigation for searchers. A three-phase design is proposed, involving selection of health concepts, common search queries, and search intentions. The design aims to ease searchers’ mental loads in the search process, and achieve good outcome quality worthy of searchers’ references. A prototype website on dermatology is developed to demonstrate its practical application. We conclude that the proposed design approach is feasible to facilitate online information searchers in acquiring the desired records in a pull selection manner.