THE IMPACT OF THE TYPE OF STRATEGY ON ENVIRONMENTAL SCANNING ACTIVITIES IN THE BANKING INDUSTRY: AN INTERNATIONAL PERSPECTIVE

This study investigated the impact of the type of strategy on the type of environmental scanning activity of Egyptian CEOs at Egyptian banks. Results indicated that CEOs with a cost‐leadership strategy were involved in environmental scanning activities that provide information concerning threats. Their counterparts with a differentiation strategy were involved in environmental scanning activities that provide information concerning opportunities.

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