The influence of green product competitiveness on the success of green product innovation

Purpose – The purpose of this article is to investigate the influences of green product innovation and product process innovation on two constructs of green innovation casual chain: green product competitive advantage and green new product success. The impacts of green product competitive advantage as a partial mediator in the link between green product/process innovations and green new product success are also examined.Design/methodology/approach – A model with four constructs is presented and tested on a sample of 203 R&D project leaders of electronics firms operating in China using quantitative methods.Findings – It is found that green product and process innovations are positively associated with green product competitive advantage and green new product success, and green product competitive advantage partially mediates the relationships between green product/process innovations and green new product success. It is also found that green product innovation exerts a stronger influence on the consequenti...

[1]  Canon Tong,et al.  The influence of market orientation on new product success , 2012 .

[2]  H. Chan,et al.  The influence of greening the suppliers and green innovation on environmental performance and competitive advantage in Taiwan , 2011 .

[3]  Yu-Shan Chen,et al.  Green organizational identity: sources and consequence , 2011 .

[4]  K. Soylu,et al.  Design for environment: The greening of product and supply chain , 2011 .

[5]  Chiu-Chi Wei,et al.  How can electronics industries become green manufacturers in Taiwan and Japan , 2011 .

[6]  Yenchun Jim Wu,et al.  The effects of organizational factors on green new product success: Evidence from high‐tech industries in Taiwan , 2010 .

[7]  Gregory C. Unruh,et al.  Winning in the green frenzy , 2010 .

[8]  Mincheol Kim,et al.  Management of used & end-of-life mobile phones in Korea: A review , 2010 .

[9]  Chunyan Xie,et al.  Innovative corporate social responsibility: the founder's role in creating a trustworthy corporate brand through “green innovation” , 2010 .

[10]  W. J. Groot,et al.  Life cycle assessment of the manufacture of lactide and PLA biopolymers from sugarcane in Thailand , 2010 .

[11]  Ali E. Akgün,et al.  Organizational emotional capability, product and process innovation, and firm performance: An empirical analysis , 2009 .

[12]  Marcus Wagner,et al.  Innovation and competitive advantages from the integration of strategic aspects with social and environmental management in European firms , 2009 .

[13]  Klaus Rennings,et al.  Increasing Energy and Resource Efficiency Through Innovation - An Explorative Analysis Using Innovation Survey Data , 2009 .

[14]  Yu‐Shan Chen.  The Driver of Green Innovation and Green Image – Green Core Competence , 2008 .

[15]  Iain Fraser,et al.  Assessing corporate environmental reporting motivations: differences between ‘close-to-market’ and ‘business-to-business’ companies , 2008 .

[16]  D. Popp,et al.  Renewable Energy Policies and Technological Innovation: Evidence Based on Patent Counts , 2008 .

[17]  Angela Paladino,et al.  Investigating the Drivers of Innovation and New Product Success: A Comparison of Strategic Orientations* , 2007 .

[18]  Morgan Swink,et al.  EFFECTS OF MARKETING-MANUFACTURING INTEGRATION ON NEW PRODUCT DEVELOPMENT TIME AND COMPETITIVE ADVANTAGE , 2007 .

[19]  Abbie Griffin,et al.  Modeling market information processing in new product development: An empirical analysis , 2006 .

[20]  Roger J. Calantone,et al.  Decomposing Product Innovativeness and Its Effects on New Product Success , 2006 .

[21]  Yu‐Shan Chen,et al.  The Influence of Green Innovation Performance on Corporate Advantage in Taiwan , 2006 .

[22]  Michael Song,et al.  Conflict management and innovation performance: An integrated contingency perspective , 2006 .

[23]  D. Russell,et al.  Advances in testing the statistical significance of mediation effects. , 2006 .

[24]  Young-Won Ha,et al.  Antecedents and consequence of Korean and Japanese new product advantage , 2006 .

[25]  Jørn Flohr Nielsen,et al.  Models of Change, Organizational Redesign, and the Adoption of Web Technologies , 2006 .

[26]  Eric M. Olson,et al.  The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance , 2005 .

[27]  F. Mavondo,et al.  Learning orientation and market orientation: relationship with innovation, human resource practices and performance , 2005 .

[28]  Peggy Zwolinski,et al.  A tool to implement sustainable end-of-life strategies in the product development phase , 2005 .

[29]  James M. Sinkula,et al.  Environmental marketing strategy and firm performance: Effects on new product performance and market share , 2005 .

[30]  K. Rennings,et al.  Lead markets and regulation: a framework for analyzing the international diffusion of environmental innovations , 2005 .

[31]  D. Third.  OECD/Eurostat . Oslo Manual-Guidelines for Collecting and Interpreting Technological Innovation Paris, France: , 2005 .

[32]  Thomas P. Lyon,et al.  Corporate Environmentalism and Public Policy: Deflecting enforcement of existing regulations , 2004 .

[33]  E. Iyer,et al.  Corporate Environmentalism: Antecedents and Influence of Industry Type , 2003 .

[34]  Guido Nassimbeni,et al.  Local manufacturing systems and global economy: are they compatible?: The case of the Italian eyewear district , 2003 .

[35]  Henrikke Baumann,et al.  Mapping the green product development field: engineering, policy and business perspectives , 2002 .

[36]  J. Mentzer,et al.  The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance , 2002 .

[37]  Rosanna Garcia,et al.  A critical look at technological innovation typology and innovativeness terminology: a literature review , 2002 .

[38]  G. Bartels,et al.  Marketing for sustainability: towards transactional policy-making , 2002 .

[39]  P. H. Driessen,et al.  Adoption and Diffusion of Green Innovations , 2002 .

[40]  Daniel A. Levinthal,et al.  Demand Heterogeneity and Technology Evolution: Implications for Product and Process Innovation , 2001, Manag. Sci..

[41]  Michael Song,et al.  The Effect of Perceived Technological Uncertainty on Japanese New Product Development , 2001 .

[42]  Christopher Foster,et al.  Greening the innovation process , 2000 .

[43]  Don E. Kash,et al.  Patterns of innovating complex technologies: a framework for adaptive network strategies , 2000 .

[44]  K. Rennings.  Redefining innovation -- eco-innovation research and the contribution from ecological economics , 2000 .

[45]  Jinhong Xie,et al.  Antecedents and Consequences of Marketing Managers’ Conflict-Handling Behaviors , 2000 .

[46]  Gianmario Verona.  A Resource-Based View of Product Development , 1999 .

[47]  G. Noci,et al.  Managing "green" product innovation in small firms , 1999 .

[48]  Jin K. Han,et al.  Market Orientation and Organizational Performance: Is Innovation a Missing Link? , 1998 .

[49]  Maris G. Martinsons,et al.  Hong Kong and China: emerging markets for environmental products and technologies , 1997 .

[50]  H. Gatignon,et al.  Strategic Orientation of the Firm and New Product Performance , 1997 .

[51]  Paul Stoneman,et al.  Marketing Strategies and Market Prospects for Environmentally‐Friendly Consumer Products1 , 1996 .

[52]  M. Porter,et al.  Toward a New Conception of the Environment-Competitiveness Relationship , 1995 .

[53]  D. B. Montgomery,et al.  First‐mover advantages , 1988 .

[54]  R. Cooper,et al.  New Products: What Separates Winners from Losers? , 1987 .

[55]  David A. Nadler,et al.  Organizing for Innovation , 1986 .

[56]  M. Porter.  Competitive Advantage: Creating and Sustaining Superior Performance , 1985 .

[57]  F. Damanpour,et al.  Organizational innovation and performance: The problem of "organizational lag." , 1984 .

[58]  C. Fornell,et al.  Evaluating structural equation models with unobservable variables and measurement error. , 1981 .

[59]  R. Daft.  A Dual-Core Model of Organizational Innovation , 1978 .

[60]  J. Nunnally,et al.  Psychometric Theory: NY. , 1978 .

[61]  James M. Utterback,et al.  A dynamic model of process and product innovation , 1975 .

[62]  H. Kaiser,et al.  Little Jiffy, Mark Iv , 1974 .

[63]  J. Hair.  Multivariate data analysis , 1972 .

[64]  H. Kaiser.  A second generation little jiffy , 1970 .

[65]  J. Schumpeter,et al.  The Theory of Economic Development , 2017 .