Understanding pedestrian interaction is of great importance for autonomous vehicles (AVs). The present study investigates pedestrian behaviour during crossing scenarios with an autonomous vehicle using Virtual Reality. The self-driving car is driven by a game theoretic controller which adapts its driving style to pedestrian crossing behaviour. We found that subjects value collision avoidance about 8 times more than saving 0.02 seconds. A previous lab study found time saving to be more important than collision avoidance in a highly unrealistic board game style version of the game. The present result suggests that the VR simulation reproduces real world road-crossings better than the lab study and provides a reliable test-bed for the development of game theoretic models for AVs.