论文信息 - Marketing for health care organizations : Philip Kotler and Roberta N. Clarke, Englewood Cliffs, N.J.: Prentice-Hall, 1987 - 字舞流文

Marketing for health care organizations : Philip Kotler and Roberta N. Clarke, Englewood Cliffs, N.J.: Prentice-Hall, 1987

Arch G. Woodside

[1] Yoram Wind,et al. Analytical Approach to Marketing Decisions in Health-Care Organizations , 1976, Oper. Res..

[2] V. Srinivasan,et al. A Consumer Preference Approach to the Planning of Rural Primary Health-Care Facilities , 1976, Oper. Res..

[3] S R Steiber. $1.1 billion spent on hospital marketing in 1986. , 1986, Hospitals.