Business Alliances Guide: The Hidden Competitive Weapon

The Revolution Among Us. Understanding Alliances. How to Use an Alliance. ALLIANCE ARCHITECTURE. The System of Success. Critical Driving Forces. Strategic Synergy. Great Chemistry. Negotiating for Win/Win. The Power of Operational Integration. MANAGING FOR SPECTACULAR RESULTS. Obtaining Excellent Rewards. Achieving Sharp Focus. The Secret Art of Management. TOOLS OF THE TRADE. How to Find Partners. About Money and Value. Techniques for Structure and Control. Dynamic International Deals. Managing the Details. ACHIEVING SUCCESS. Getting Started. Going with the Flow. Growth Strategy for the Future. Appendix. Endnotes. Index.