Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions
暂无分享,去创建一个
[1] P. Converse,et al. The American voter , 1960 .
[2] T. Levitt. Communications and Industrial Selling , 1967 .
[3] Donald T. Popielarz. An Exploration of Perceived Risk and Willingness to Try New Products , 1967 .
[4] Peter J. Mcclure,et al. Differences between Retailers’ and Consumers’ Perceptions , 1968 .
[5] Evan E. Anderson,et al. The Product Warranty as an Element of Competitive Strategy , 1968 .
[6] A. Greenwald. 6 – Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change1 , 1968 .
[7] Jerry C. Olson,et al. Price, brand name, and product composition characteristics as determinants of perceived quality. , 1971 .
[8] Ted Roselius. Consumer Rankings of Risk Reduction Methods , 1971 .
[9] Jerry C. Olson,et al. Cue Utilization in the Quality Perception Process , 1972 .
[10] J. Jacoby,et al. The Components of Perceived Risk , 1972 .
[11] J. Bettman. Perceived Risk and Its Components: A Model and Empirical Test , 1973 .
[12] K. B. Monroe. Buyers’ Subjective Perceptions of Price , 1973 .
[13] Consumer Perceptions of Product Warranties: an Exploratory Study , 1974 .
[14] J. W. Taylor. The role of risk in consumer behavior. , 1974 .
[15] Edward M. Tauber. Why Concept and Product Tests Fail to Predict New Product Results , 1975 .
[16] Sonia Yuspeh. Diagnosis—The Handmaiden of Prediction , 1975 .
[17] Frederick A. Russ,et al. Applications of Consumer Information Processing Research To Public Policy Issues , 1975 .
[18] David B. Montgomery,et al. New Product Distribution: An Analysis of Supermarket Buyer Decisions , 1975 .
[19] Ivan Ross. Perceived Risk and Consumer Behavior: a Critical Review , 1975 .
[20] J. P. Peter,et al. A Comparative Analysis of Three Consumer Decision Strategies , 1975 .
[21] Frederick A. Russ,et al. Warranty and Complaint Policies: An Opportunity for Marketing Management , 1975 .
[22] Frederick A. Russ,et al. Warranty and Complaint Policies: An Opportunity for Marketing Management , 1975 .
[23] L. Feldman. New Legislation and the Prospects for Real Warranty Reform , 1976 .
[24] Michael J. Ryan,et al. An Investigation of Perceived Risk at the Brand Level , 1976 .
[25] John M. McCann,et al. Assessing Communication Effects on Energy Conservation , 1978 .
[26] Clark Leavitt,et al. The Persuasive Effect of Source Credibility: Tests of Cognitive Response , 1978 .
[27] William R. Darden,et al. A Linear Covariate Model of Warranty Attitudes and Behaviors , 1979 .
[28] P. S. Raju. Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior , 1980 .
[29] Alice M. Tybout,et al. Designing Research for Application , 1981 .