Interface design for mass-customization in e-commerce

This design research is focused on the integration of different field of theories and these gleams of nowadays. I expect that it will benefit product development and design communication. In the highly competitive globalization and the short life cycle era, the purchase behaviors of customers trend to complexity and diversity. The mass production products can no longer satisfy the market, especially in the mature products such as personal computers, furniture and vehicles. Consequently, based on the advantage of the efficiency and the low cost of mass production, offering personal products and service to achieve different desires become the best policy. Mass Customization is the ability to quickly and efficiently build customized products. These products can be customized for individual customer or niche market. Currently the communication between customers and manufacturers only by texts and 2D graphic on mass customization, which transfer less information and none-directly perceived through the senses. The 3D interactivity has being very well developed in game industry recently but not ready for mass customization. This situation leads to the concept of linking up the mass customization with the 3D interactive media, which provides customers a real time 3D interactive virtual space and alternative compositions of products. In the virtual space, the customer can go through the show rooms to make purchase decisions by selecting different compositions which they really wants. It will be the trends of product design and design communication among consumers and designers. Keyword: 3D Interactivity, Mass Customization Design