Quality Improvement in Craft Manufacturing—A Case from Leisure Boat Manufacturing (Case 2)

Competition requires that craft manufacturers and their supply chains innovate, improve, and increase their efficiency to meet the challenges from globalization and other forces for change. The leisure boat industry is an example where manufacturers are facing increased competition. ‘High end’ leisure boat manufacturers are now grappling with the challenge of how to meet this competitive pressure while preserving and improving their unique quality of craft manufacturing.