Measuring Anticipated User Experiences for Enhancing Development, Case Study on E-commerce

This study analyzes how user experience plays a vital role in the software development and management decision. In this paper, the user experiences are focus on e-commerce as case study. The perception and understanding of potential users are gathered through a survey test. Survey as one of the tools to measure user experiences will be analyzed and used to improve the design of a website, in this case, an e-commerce site. The result will be used for management and developer to plan the next plan. This study shows measuring user experiences can be done as soon as possible as part of development, as anticipation. The result of experiment shows the different expectation between man and women. The success in launching an application will be depend on how the user expectation in using the application. Furthermore, research on the benefit of user experience measurement can explore more in depth.

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